You Ran the Survey. Then You Emailed the Results.
You asked the questions, tallied the answers, and shared the deck. Three months on, nothing about the work has changed. The problem is rarely the questionnaire. It's what does or doesn't happen after it.

Internal AI surveys are everywhere right now. Ask about usage, ask about blockers, tally it up, put it in slides. That part usually gets done carefully. What comes next is almost always the same: circulate the results company-wide, and stop.
Our position, stated plainly: measuring is not the goal. A survey only becomes real work when the people in it walk out knowing which role their team is missing. Anything short of that leaves everyone with nothing but an opinion about some numbers.
This is written for people who run these surveys and for people who get made to fill them in. If you have ever taken one, somewhere in the middle of this you will find yourself wondering what actually happened to your results. That question is the whole subject.
What happens when you stop at visibility
A survey has stages. Individuals see their own result. The group sees its distribution. And then people notice which role is missing. Circulate-and-stop almost always halts at stage two.
What fills the gap there is either blame or indifference. When you hand someone the single fact that adoption is low, their available moves are to suspect their colleagues of not caring, or to decide this isn't their problem. Neither one produces a next action.
The conversation changes shape once you get to stage three. The moment a team sees that nobody among them brings in new ways of working, the absence stops being anyone's failing and turns into an unfilled seat. Seats can be assigned without accusing anyone.
The 60 minutes we actually run
The assessment is sometimes run inside a training session. Here is that agenda. The minutes below are the design allocation, not a measured record, so read them that way.
- Ten minutes of theory first. Establish why different people suit different roles. Without it, the assessment lands out of nowhere
- Ten minutes taking it, in the room. Not sent home. Take-home versions lose respondents, and the missing respondents distort the distribution
- A fifteen-minute break. It is a break and it is also the tallying window. If you cut it, results become "we'll email those out later", which is a different exercise entirely
- Twenty minutes looking at results and talking. This is the actual session. In order: your own result, the group's distribution, the missing roles
- Five minutes deciding who takes what away.
Three things make it work. One is teaching the theory before measuring anything. Another is spending the break on tallying, so that people take the assessment and see the results on the same day. If a week passes between the two, the people who answered have moved on.
The third matters most: three things get said out loud before anyone answers a question. No type is better than another. Nobody has to cover all of them. Roles are not fixed and do change. If those go unsaid, people answer while wondering whether this feeds their performance review. When people answer under that suspicion, nobody talks about themselves in the discussion that follows.
The moment that lands is the empty cell
In the results session, what moves a room is never the averages or the rankings. It is an empty cell in the grid of roles against types. We call those white spaces.
One caution belongs with it. Small denominators produce empty cells by chance. A team of seven with zero of some type is not evidence that the type is absent. So a white space is not a conclusion: it is the next thing to check. If you present it as settled, somebody in the room will start talking about hiring before lunch.
The four questions that come up every time
You will hear almost the same four questions on every run. Without prepared answers, the room stiffens right here. These are ours.
| What gets asked | How we answer |
|---|---|
| Will this be used in performance reviews? | It can't be. It shows which role you are currently playing toward a tool. It does not measure ability or rank people. We run it as a group-level indicator with no individual attribution |
| I don't agree with my result | Types are not fixed and do move. It is a snapshot of how you relate to the tool now |
| What if we have no Pioneer? | You don't have to invent in-house. Naming one person to bring in outside examples fills the seat faster |
| Can we just ignore the Critic? | They see the flaws. Ask them to find what breaks in a given approach and they become the most dependable role you have |
All four need answers ready in advance. The first one especially: hedge on it for two seconds and you can feel the room close.
Move one thing this week
If you already ran a survey and the results have been sitting in an inbox since, there is exactly one thing to do. Take those results and lay them out again by role, showing who is where. No new questionnaire needed. Any gap on that sheet is the first seat to fill.
If the survey is still ahead of you, block thirty minutes after the tallying to look at the results together. The same survey is worth more when a room reads those results before they get circulated.
Our assessment is 24 questions and takes about four minutes. It is free and needs no signup. But taking it is only half of this. Put the fifteen types next to it and count how many seats on your team are actually occupied. That is the point where a survey turns into work.
Which of the 15 types are you?
24 questions · about 4 minutes · free · no sign-up
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